Alex Cowling (she/her)
Tangata Tiriti | Application Builder | Technical & Business Analyst | Product & UX/UI Designer 

Translate product owner and customer requirements into detailed, build-ready functional design specifications. Recent features include; 

• Led functional design of complex conditional workflows for the North American insurance lifecycle, spanning clinical charting, billing, claims, and reconciliation. Established multi-model configurations (US/Canada) to reduce code duplication, designed entity structures and consolidated API responses into scalable features.

• Designed a configurable international address framework for emerging markets. Conducted competitive benchmarking to guide architecture, addressed PII/PHI compliance by defining de-identification protocols, and authored staged specifications to streamline platform-wide implementation.

• Evaluated existing patient eligibility features based on New Zealand and Australian public health models and redesigned it to meet broadening market support.

• Translated a series of extremely high-level tender document requirements into a functional Dispensary tool for managing the booking, allocating, checking out and checking in of expensive dentistry equipment.

• Redesigned the out-of-date account statement generation tool and aged debtor admin interfaces.

Leverage a custom self-developed AI Skill collection to translate complex features from specifications into structured, AI-compatible task plans to control code generation quality, consistency and traceability.

For rapidly prototyped features, built using prompt engineering within the existing SAAS codebase; use AI Skill collection to backfill draft specifications to ensure continued and consistent output of documented success criteria and potential handover for continued development. 

Evolved design workflow from static mock-ups (Moqups) to embedded functional html prototypes within markdown specifications rendering platform (vibe coded).

Continue to develop technical proficiency in order to reliably validate outcomes of prompt engineering (SQL, Playwright, Unit Tests).

Managed communications with Schools and Educator partners and built internal and external communication tools and processes.

Designed and built Canva and Divi Builder templates for national roll-out across thirteen franchisees.

Copywriting; advertorials, brochure, website content, and AdWords copy.

In-depth competitor analysis

Existing product CX and UX analysis

User journey design

Prototyping & Wireframing

Lead front-end developer and UX designer for marketing sites (Jekyll / Liquid)

Supporting front-end developer for backend Ruby on Rails application and supporting UI designer for Android and Apple native apps.

Design; wireframing (Sketch) & graphic design (Photoshop, Illustrator) and product brand guideline documentation.

A/B Testing; stakeholder requirements, hypothesis writing, data gathering and analysis, implementation (Google Optimize)

Front-end development and UX designer. Final year; promoted to Web Production Team Lead.

Site types; eCommerce stores, online learning systems, listing directories, blogs and brochure sites.

CMS template building; ExpressionEngine and CraftCMS (Twig). Libraries / frameworks; Twitter Bootstrap 4 (SCSS) and jQuery.

Business; Time and cost estimates, inception meetings, client training, quality assurance, mentorships, cross disciplinary team training and process development.

Large scale organisation Intranet development & project management.

Tech; Microsoft SharePoint, SharePoint Designer for custom list and workflow development.

Designing visual identities for internal divisions of Accenture within the brand guidelines.

Front-end developer for CMS template building (DOTNETNUKE 4).

Supporting front-end developer for custom .NET applications and Telerik component styling.

Client meetings, quoting and training.

Family IT business / School holiday and weekends.

Building PCs (new and upgrading).

Creating and maintaining customer email and ISP accounts (Rackspace).

Installing / reinstalling Windows, installing / updating hardware drivers. Setting up internal and external modems (dial up, ISDN, ADSL). Setting up and troubleshooting Outlook issues.